Technology in Perspective
Interop Systems specializes in distilling complex technology issues into engaging content for executive-level audiences. Subject matter has evolved over the years from cross-platform interoperability (hence the name!) to an emphasis on cloud computing—especially relating to security, privacy, data protection, compliance, and, most recently, artificial intelligence.
Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to inquire whether our services are right for you.
Interop Systems has recently become a Certified Partner with the Dutch software company Foleon Inc., makers of a user-friendly platform for creating interactive, mobile responsive content. To learn more about this innovative platform, we invite you to view this example: The White Paper is Dead. Long Live the White Paper!. How people consume business content is changing. This paper explores where we’re headed.
Clients are realizing that good content is no longer enough. It’s got to earn its keep. Business-to-business content must have a strategy, be measurable, and connect to business goals. It can be expensive to produce—especially when there is no discernible return on investment. With the Foleon platform, engagement and action taken can be easily measured to determine effectiveness and therefore the ROI.
Writing for online/digital consumption is entirely different than writing a traditional printed report or white paper. But we make this process very easy. You are the expert in your field, and we are experts at translating that knowledge into accessible, easily digestible content—displaying perfectly on desktop computers, tablets, and smartphones. We are happy to create your content for you or act as your coach to help you create your own interactive, media-rich publications.
Areas of Expertise
WHITEPAPERS & POWERPOINT PRESENTATIONS
Distill complex technical concepts into powerful whitepapers and PowerPoint presentations, tailored to specific audiences.
Co-write first party white papers on behalf of client executives
Facilitate preparation of third party / voice of authority white papers
ARTICLES FOR PUBLICATION
Prepare advertorials and editorial pieces for publication in national publications
Facilitate preparation of third party articles for publication
Supervise graphic design and web/print production contractors
PUBLIC SURVEYS & Research
Design and execute target audience surveys—both directly and through outside research providers
Conduct primary research for developing strategic narratives to educate customers
Prepare quick reaction advice and content in response to urgent customer queries
Undertake competitive analysis research
EVENT SPEAKERS & MATERIAL PREPARATION
Maintain relationships with academic experts and industry associations
Source speakers / panelists / moderators for conferences
Prepare booth graphics / event materials / presentations / handouts
SOCIAL MEDIA CAMPAIGNS
Manage social media campaigns via Twitter and LinkedIn
Prepare blog posts, source stock images
Publish professional insight / thought leadership articles on the LinkedIn publishing platform
WEBSITE & NEWSLETTER CONTENT
Prepare website content and maintain content through regular updates
Prepare internal or external newsletters and field alerts