Your online content has a job to do!
More than half of B2B buyers say they rely more on content now—primarily white papers, e-books, case studies, and infographics—than ever before. Most will view three to five pieces of online content before engaging with your company.
Good content is no longer enough—it’s got to earn its keep. Business-to-business content must have a strategy, be measurable, and connect to business goals. It can be expensive to produce—especially when there is no discernible return on investment.
Reaching decision makers requires a digital-first strategy with high quality journalistic-style storytelling. Without strong content mapped to the buyer’s journey, ROI will suffer. Quality writing delivered in an attractive digital format places key messages front and center, priming readers to take the next step.
Your target audience may only spend 37 seconds on average reading your digital content if it doesn’t immediately draw them in. Knowing this, we work to amplify your content investment to grab and engage your readers in today’s noisy, competitive landscape. We help you:
Stand out with interactive materials that engage audiences across any platform
Communicate your authority and credibility through your content
Seamlessly fuse a digital-first approach with more consumable copy
Determine what’s working and what’s not and continuously improve content with ease.
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Don’t have the time? Don’t know where to start?
Writing for online/digital consumption is entirely different from writing a traditional printed report or white paper. But we make this process very easy. You are the expert in your field, and we are experts at translating that knowledge into accessible, easily digestible content—displaying perfectly on desktop computers, tablets, and smartphones. We are happy to do the heavy lifting by creating your content for you, or act as your coach to help you create your own interactive, media-rich publications.
DOWNLOAD “HOW TO WRITE ONLINE CONTENT THAT GETS RESULTS”
A step-by-step guide to writing engaging content following a “digital first” approach—FREE GUIDE!
Blog: Shaping Ideas
Interop Systems is a Certified Partner with the Dutch software company Foleon Inc., makers of a user-friendly environment for creating interactive, mobile-responsive content. With the Foleon platform, engagement and action taken can be easily measured to determine effectiveness and therefore the ROI.